Telecommunications

Delivering A High Quality Video Experience

Telecom operators have a unique opportunity to redefine television with IPTV. Learning from cable, satellite, and Internet, telecom operators can create a unique subscriber experience by blending the best of all worlds. Although IPTV is a major growth opportunity and a critical leg of triple and quad play strategies, operators will face many challenges as the breadth and depth of deployments increase.

Traditional cable and satellite TV have set the bar high for a reliable and available user experience that must be met or exceeded by telecom-based IPTV in order to be successful. In more technical terms this amounts to ensuring “five-nines” or 99.999% service availability with the required QoS performance in terms of meeting service level agreements (SLAs) for IPTV. Telecom operators first have to prove the viability of their technology and architecture, ensuring basic broadcast TV services match existing cable and satellite TV service offerings. They then have to deliver service assurance and QoE guarantees, increase personalization, and deliver any service, at any time, in an effort to ensure and increase subscriber growth. Unlike voice and data, consumers have zero tolerance for poor or “spotty” video service and the magnitude of failures to deploy triple play by Service Providers is high. Tools for monitoring and quality become critical.

IneoQuest has pioneered the now widely industry adapted IP video quality metric “Media Delivery Index” (MDI) and has delivered award winning solutions. IneoQuest offers the only Service Assurance solution in the market that combines monitoring of hundreds to thousands of simultaneous, live IPTV traffic flows with remote test and analysis. This combination allows the IPTV service provider to reduce operating expenses and improve quality by not just detecting issues but increaing the ability to isolate and solve problems with the same systems.