News & Events

Broadcasters Show Daily - April 10, 2013 - page 6
by Kirk George, Director of Marketing for IneoQuest

Over-the-Top (OTT) and TV Everywhere (TVE) have brought a whole new dynamic in viewing behavior where consumers have a far greater choice in what, when, how, and where they view content. Just as with traditional Pay-TV services,

viewers expect the same experience on their connected devices as in the home. As studies show, subscribers will switch to another provider based on the mere fact that the requested content took more than 2 seconds to start to...