Developing Telecoms Featured Article: The Rise of Internet Video and the Future of OTT Multiscreen Delivery by Paul Casinelli

This featured article in Developing Telecoms by IneoQuest’s Paul Casinelli discusses how video is already pioneering its rapidly expanding next frontier, multiscreen video, and the challenges providers face to improve customer experience.

Over the last decade, the rate of growth and innovation of video technology has been staggering as video transitioned from analog to digital. Now with high definition (HD) video services being offered across the globe, video is already pioneering its next frontier: multiscreen video. Multiscreen video, which ranges from Over-the-Top (OTT) video services in the home to streaming video to computers, mobile phones or tablets, is growing at an impressive rate.

When looking at international regions with the largest forecasted growth, the Middle East and Africa region is projected to have the strongest consumer internet video traffic growth with a 105 percent compounded annual growth rate through 2015. Latin America is expected to have the second largest growth rate at 65 percent, followed by Central and Eastern Europe at 63 percent (Cisco VNI). These growth rates greatly outpace the global consumer average growth rate of 48 percent, meaning that these regions are the true engines of growth for Internet video.