Business Intelligence and Visibility into the Entire Video Delivery Network

Business intelligence is a necessary component to engaging with customers and achieving ROI on network investments. A business intelligence engine can help Video Service Providers (VSPs) mitigate revenue and profit losses by correlating network events and identifying recurring issues that can lead to customer defection. It enables accurate forecasting of video resources and provides a basis on which to establish, measure and analyze key performance metrics, such as Program Availability, that drive operational excellence, control OPEX and increase subscriber satisfaction.

By unifying traditional broadcast and HTTP video services under one business intelligence and analytics engine, VSPs have the ability to build on the household relationship they currently have with subscribers and content providers to provide an offering that is substantial and unique. If done well, they will be able to connect with their individual subscribers in a personal way. Proper measurement and top down analysis give the network insight VSPs need to develop differentiated services to deliver an overall branded experience, both in and out of the home, to the customer with more perceived value than the competition.

This webinar will focus on how advanced analytics can turn video quality data into the critical asset necessary to achieve significant improvements in performance and program availability allowing VSPs to offer a differentiated service.

The webinar will include:

• An industry analyst's view of Business Intelligence and Network Management Systems.
• An approach to introducing Quality of Experience (QoE) and Quality of Service (QoS) metrics of all video services to an overarching NMS/OSS for a holistic approach to network management.
• How video performance data can be transformed into information that can be used to maximize the entire video delivery network.